Second and Seneca
In collaboration with the building ownership on the rebranding of this Seattle skyline standout, a brand and web refresh was done to elevate its repositioning on the market to match the elegant renovations of a rooftop amenity, "The Penthouse." Inspired by the most luxurious hotels, the entire project was focused on aligning with top hospitality brands to evoke emotion and feeling. In addition to the logo redesign, a web landing page and full website were developed along with the naming and design of secondary logos for the on-site amenities; The Penthouse and Keane’s Café. Each taking on their own persona while coordinating as a family of brands.
Design completed while at Dapper.
